JUICEPLAY
Run a branded quest and rewards program before, during, and between your events. Fans discover artists, create content, connect with each other, and earn rewards. You build anticipation, learn what fans value, and give them reasons to return.
A lineup announcement can bring a fan in. From there, quests introduce them to artists, other fans, sponsor experiences, event traditions, and rewards. A quest is an activity fans complete to earn points toward rewards.
One connected fan program.
Artist quests connect fans with music and performances.
Fans choose activities, take part with friends, and earn points toward tickets, upgrades, merch, and special experiences.
You choose which actions to encourage and how fans qualify for rewards.
Start quests 1–2 months before the show, connect them to your marketing campaigns, and reward participation on site. Afterward, bring fans back for recaps, feedback, and new activities.
01 · 1–2 months before your event
Launch quests around artist discovery, your event’s story, and friend invites. Fans join and start earning points while they are making plans, giving you more time to engage them before the show.
02 · In the weeks before your event
Turn lineup reveals and marketing campaigns into quests. Fans create content, contribute ideas, and connect through shared challenges, building anticipation before they arrive.
03 · During your event
Fans explore performances and sponsor activations through quests, then collect earned tickets, upgrades, merch, and experiences money can’t buy, such as artist meet-and-greets. You can measure participation across the experiences and partners you feature.
04 · In the days after your event
Reward fans for sharing photos, favorite performances, and feedback on entry, food, and the overall experience. Learn what worked and what to improve while memories are fresh.
05 · Between events, all year
Run quests around recaps, cultural moments, partner campaigns, and your next announcement. Give fans new reasons to participate between shows, keeping your event part of their year.
Ask fans what brought them in, what they enjoyed, and what should improve. Read their answers alongside recorded quest and referral activity to plan more relevant marketing, rewards, and event experiences. Examples below are illustrative.
Understand what brings them in and what they come for.
“A friend invited me.”
Use fan preferences to plan rewards, lineup choices, vendors, and experiences.
Hear what worked and where the experience fell short.
“More shade between the afternoon sets.”
Reward quests, referrals, and eligible purchases with points fans can redeem for tickets, upgrades, merch, and special experiences. Carry balances into next season and use presale rewards to encourage earlier ticket purchases.
This season
Fans earn points for quests, friend referrals, and eligible purchases.
This season
Fans redeem points for tickets, upgrades, merch, or special experiences.
Next season
Carry unspent points into next season. For example, set them to expire when presale ends, giving fans a reason to use their balance toward ticket rewards and buy earlier.
At next season’s presale
0 points remaining after redemption.
Package branded quests, program sponsorship, and sponsored rewards into offers for your partners. See how event programs have connected brands with fan visits, product trials, content, and purchases.
Activate word of mouth by giving fans ways to share the event with friends. Use quest and referral activity to identify involved fans, then invite them to apply or join Juice Promote as ticket sellers, content creators, or street team members.
Fans share their personal ticket link with friends and their wider network.
Fans create and share content that introduces new people to your event.
Fans distribute flyers and put up posters where your next audience spends time.
Personal recommendations, original content, and local promotion introduce more people to your event.
Meet Juice Promote
Run Juice Play with your team, or have us design, launch, and manage the program.
No. Fans can join in a browser through a link or QR code. JuiceXP and event-app options are also available, depending on the setup. Fans may need to sign in.
Your team can run it with our setup support, or we can design, launch, and manage it with you. Before launch, we agree who handles rewards and on-site responsibilities.
We plan the reward mix with you, including tickets, upgrades, merch, experiences, and partner contributions. We agree how points are earned, redeemed, carried forward, and when they expire.
Before launch, we agree what you want to learn or encourage, what the setup can track, and how results will be reported.
Pricing depends on your event, program scope, delivery format, and the support your team needs. We work through that with you when planning the program.
Tell us your event dates, audience, and goals.
We’ll talk through quests, rewards, and the support your team needs.
