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For brands

Turn your online audience into meaningful brand interactions.

Launch a product, build a fan community, or bring an activation to life through quests, experiences, and rewards.

See our work
Two fans hold CELSIUS drinks at Breakaway, where sampling and feedback became a rewarded quest.
CELSIUS HYDRATION × Breakaway
Sahara Island in Fortnite, featured in Coachella's online quest program.
Coachella × Fortnite

Make your next launch
something fans take part in.

A product reveal can be the start of a rewards game. Give your audience a way to discover, contribute, and come back for more.

Product launch activation2025
Jose Cuervo Devil’s Reserve campaign photograph: a person holds the green bottle under red and green lights.

Discover Devil’s Reserve.
Follow the brand. Get rewarded.

Light-up devil horns
Claimed after following the brand on Instagram
Jose Cuervo: Devil’s Reserve × Breakaway

Your launch program could include:

01

Discover the release.

Bring people from your social, email, and creator campaigns into a branded rewards game.

02

Take part in the launch.

Invite fans to explore the product story, share ideas, and create content around the release.

03

Unlock something worth it.

Reward participation with early access, merchandise, and experiences fans care about.

04

Keep the connection going.

Give fans new challenges and rewards to come back for after launch day.

01 / 04

Move fans from
interest to action.

Start with the action that matters to your brand. Here are ways fans have taken part in Juice-powered programs.

Coachella’s festival grounds at dusk, with a crowd, a stage, and the illuminated Ferris wheel.
Original Coachella Quests welcome screen with Powered by Avalanche branding.
In-app sponsorship

Coachella + Breakaway · 2024 / 2025

Own the moments fans come back for

Put partners at the center of the app with title sponsorship, in-app branding, and sponsored prizes. Give brands a presence from the first mission to the final reward, throughout the festival lifecycle.

01 / 09 examples

GTI / RYTHM · Bud Ball · 2026

Three cities.
One branded
rewards game.

For Green Thumb Industries’ RYTHM brand, we powered Animal Face Quests across Bud Ball in New York, Chicago, and Philadelphia.

Fans explored the event, completed challenges, and earned points toward rewards. Each stop gave fans more ways to interact with RYTHM’s world.

New YorkChicagoPhiladelphia
Original RYTHM Bud Ball Animal Face quest-program artwork with a jungle setting and stone logo.
Original Bud Ball fan interface showing Jungle Prep, Animal Face Quests, NUGS points, and Claim Prizes.
RYTHMAnimal Face
Quests
Brand activations
3
Quests completed across the series
13,853
Quests per active fan in Philadelphia
8.4

Understand fans.
Reward loyalty.

Use participation and feedback to understand your fans’ interests, favorite experiences, and rewards. Build the next campaign around what you learn.

With an ongoing program, fans can keep earning points toward rewards across your marketing calendar.

Juice Play

A rewards game for your whole audience.

Fans complete quests, earn points, and unlock rewards. Build participation and loyalty across campaigns.

Explore Juice Play
Juice Promote

A focused team of creators and advocates.

Invite your most engaged fans into a program with content and promotional activities, progress, and rewards.

Explore Juice Promote

One campaign.
Or a community that lasts.

Start with a launch, an activation, or an ongoing fan program. Then choose how you want to run it.

Your team runs it.

You lead the creative, distribution, and community. We provide the platform, setup support, and guidance.

  • Your brand and campaign direction
  • Our tools for quests, rewards, and reporting

We run it for you.

We design and build the program, manage day-to-day activity, and report on participation.

  • Your brand direction, channels, and approvals
  • Our campaign strategy and day-to-day management